UK Senthil Kumar’s Effect in PM Modi’s election Campaign recognized in the book ‘The Modi Effect’

One of the top Cinematographers of Kollywood UK Senthil Kumar veteran of more than 50 films to his credits as a cinematographer. UK Senthil Kumar is excited about Sakala KalaaVallavan (earlier titled Appatakkaru) starring Jayam Ravi,Trisha and Anjali in his cinematography which was released this week end . The ace cinematographer is in cloud nine after seeing his name mentioned in an international book named ‘The Modi Effect – Inside Narendra Modi’s Campaign to Transform India written by Lance Price, a former BBC Political Correspondent and communications director for Tony Blair’s Labour Party . Senthil Kumar, the only Cinematographer from Asia to get trained in holographic technology in London, was clueless how the technology would get the mass appeal until he encountered it.The moment he met Mr Modi before the Gujarat assembly election in 2012 he was convinced. “ This is a very prideful moment ,Not always one will be blessed to work with the Prime Minister of the country.It all started with our current Prime minister Shri. Narendra Modi’s 3D Holographic political Campaign during the Lok Sabha elections 2014. I shot all the holographic Videos of the Prime minister that were projected across thousands of voters in various places at the same time. We were very sure that this technology would help us to make him an omnipresent throughout the important election.” “We worked about Five hours a day and used to shoot his address to the voters. He was a great orator. With my limited knowledge in Hindi, I felt his intensified persona getting us captivated. He was very simple and down to nature. It is indeed surprising to find him calling me ‘ Hippie ‘ because of my long and unruly hair; a nickname that stuck!….The very fact others also started referring me by the same name was testimonial to his influence over others. A month long association taught many disciplines, and the biggest of them was punctuality and respect to others.Rubbing shoulder with such an eminent personality like Prime Minister Shri. Narendra Modi is an inevitable part in my life.“ “Since the book ‘The Modi Effect’will reveal how the election was won – and the impact that it got in India and the world over. I am sure that this book will have a special place in Prime Minister’s Library. Indeed happy that I got a recognition for being a part in important chapter of India’s political History.” Signed off the cinematographer U K Senthil Kumar with his long hair in Pony tail.

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