Press Release of Baahubali to Launch Across Comics, Novels, Animation & Games

BAAHUBALI TO LAUNCH ACROSS COMICS, NOVELS, ANIMATION AND GAMES IN

PARTNERSHIP WITH GRAPHIC INDIA

~ Blockbuster Film Franchise Will Now Expand Across New Stories and Media Platforms ~

Mumbai, India — February 3, 2016 –Arka Mediaworks and acclaimed filmmaker S. S.

Rajamouli, announced a partnership with leading

character entertainment company, Graphic India to take

to epic blockbuster film Baahubali: The Beginning,

beloved by millions of fans across the country, and

extend it s story world beyond movies into original comic

books, novels, animation and video games.

Graphic, currently in production on a number of digital

comics and mobile shorts which will be released later

this year, is working on various trans-media

opportunities and partnerships for the film property

across gaming, digital content, novels and merchandise.

“Extending the World of Baahubali beyond movies

allows us to reach a larger audiences and that is really

exciting for me,” said director SS Rajamouli. “We are

happy to be collaborating with Graphic India who I

believe have the best knowledge and experience in this

space”.

CEO of Arka Mediaworks, Shobu Yarlagadda said

“Having created so many iconic stories and characters,

there is no one more equipped than Graphic India, to

take the story of Baahubali forward. We are very excited

for what’s to come.”

Graphic and Arka are also working on a larger animated

project, tentatively entitled, “Baahubali: the Lost

Legends,” which is being developed and produced by Rajamouli, Shobu Yarlagadda, and

Graphic India Co-Founder Sharad Devarajan. More details on that project will be released in the

coming months.

“The epic storytelling and groundbreaking visuals that S. S. Rajamouli created have captivated

millions of fans including myself, and the future of Indian cinema shall now always be defined as

‘before Baahubali’ and ‘after Baahubali’. I am so deeply honored and humbled to work with, and

learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics,

animation and gaming,”added Graphic India Co-Founder & CEO, Sharad Devarajan. “

 

Through comics and animation, millions of fans will finally be able to experience secret stories and

hidden legends about the world and characters from Baahubali. Two brothers competing to rule

the greatest kingdom of its age and the epic adventures they must endure to prove they are

worthy to one day wear the crown. One shall rise to be King of the throne, while the other shall

become King of the people.

Political intrigue, betrayal, war, action and adventure – through dense forests, epic mountain tops,

raging seas and hidden underground caves, Prince Baahubali’s adventures will take him beyond

what was seen in the film, exploring different kingdoms, fighting strange and deadly warriors,

saving villages from tyrannical warlords, and rescuing the innocent from certain death.

Experience an age of legends and heroes; learn back stories and secrets about your favorite

characters from the film and clues about the upcoming sequel.

ABOUT GRAPHIC INDIA

GRAPHIC INDIA is a character entertainment company focused on creating leading characters,

comics and stories through mobile and digital platforms.  Led by media entrepreneur Sharad

Devarajan, Graphic India is owned by U.S. comic book Company, Liquid Comics LLC, CA Media

LP, the Asian investment arm of The Chernin Group, LLC (TCG) and NYC Media Group, Start

Media. The company’s partners and investors bring together decades of experience in building

businesses in character entertainment, media and India.

Graphic believes that India is home to some of the most creative talent in the world, with more

than 500 million people under the age of 25 and more than 850 million mobile phone users in the

country. The Company’s mission is to create enduring stories and heroes that foster the

imaginations and fuel the inspirations of a new globalized generation of youth in both India and

around the world.  www.GraphicIndia.com

Graphic’s stories include Chakra The Invincible, the first superhero for India from legendary

creator Stan Lee, which launched on Cartoon Network and has over 40 million views from

worldwide audiences on Angry Bird’s ToonsTV platform;Astra Force, created with legendary icon,

Amitabh Bachchan and in production as an animated TV series for Disney; 18 Days, a

reimagining of the great eastern epic, the Mahabharata, by acclaimed Batman writer, Grant

Morrison; Devi, from acclaimed filmmaker, ShekharKapur; Ramayan 3392A.D., The Sadhu, Titans

and The Leaves, all currently in development as Hollywood feature films; and numerous other

heroes and stories.

ABOUT Arka Mediaworks:

Arka Mediaworks founded by Prasad Devineni and Shobu Yarlagadda is a leading TV and film

production house based out of Hyderabad, India.

For over 15 years now Arka has been consistently producing prime time TV shows and movies in

several languages including Telugu, Kannada, Oriya, Marathi and Bengali.

It has produced commercially successful and critically acclaimed Telugu films such as Maryada

Ramanna (remade into Hindi as Son of Sardar) and Vedam .

“Baahubali”, India’s most expensive film, is Arka’s most ambitious project till date. A two-part film,

Part I – “Baahubali: The Beginning” released in Telugu, Hindi, Tamil and Malayalam

simultaneously in 5000 plus screens world-wide and collecting over Rs 600 crores at the Box

Office.

The highly anticipated part 2 of the film Baahubali: The Conclusion is currently under production.

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For further information, please contact

For Graphic India

Nitika Nitika.a@actimediaindia.com (+91 9867127224) or press@graphicindia.com

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