Dolby Laboratories, Inc. (NYSE: DLB) and Yash Raj Films., today announced that the much awaited and anticipated movie, Dhoom:3 will be releasing in Dolby® Atmos™ – the revolutionary cinema sound technology. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like cinema sound experience.
“We are really looking forward to the release of Dhoom:3 in Dolby Atmos which will help bring alive the action thriller for our audiences in the cinemas. Great audio has been one of the key attributes of the Dhoom franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie,” said Aashish Singh, Vice President – Production, Yash Raj Films Pvt. Ltd. “We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom:3.”
The Dhoom franchise has been a tremendous success among Indian audiences around the world, and Dhoom:3 is all set to pump up the adrenaline again. Produced by Aditya Chopra, Dhoom:3 is written and directed by Vijay Krishna Acharya, popularly known as Victor, who has written Dhoom & Dhoom:2. The movie will star Amir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra in lead roles.
All set to release on 20th December 2013, Dhoom:3 will receive a native Atmos mix at YRF Studios, which has been upgraded to be capable of mixing in Dolby Atmos.
Commenting on the announcement, Pankaj Kedia, Country Manager, Dolby Laboratories India said, “We are very excited and extremely delighted to work with one of the pioneers of the Indian cinema industry. Yash Raj Films have always set benchmarks in aiming to provide the best content to audiences not only in India but around the world. With Dhoom:3 in Dolby Atmos, the audiences would be treated to the most realistic cinematic experience amplifying the action, emotion, excitement and thrill of the movie, like never before.” He further added, “As we move forward in this association, we are committed to offer the Indian audiences the best of Bollywood’s cinematic experience.”
Dolby Atmos will offer the most advanced audio platform in cinematic surround sound that revolutionizes the experience of sound in entertainment. It allows movie makers a new level of creative control and ensures that audiences will experience the full impact of the sound mix. This technology gives filmmakers greater control over the definition and placement of sounds and is designed to help them unleash the full depth and power of their creative visions.
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by making it easy for filmmakers to place or move specific sounds anywhere in the movie theatre. The result is what moviegoers have described as a virtual reality of sound and the most engaging and lifelike cinema experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all major Hollywood studios, six Academy Award®-winning directors, and 10 Academy Award-winning sound mixers, among others. More than 300 Dolby Atmos screens have been installed or committed to in 30 countries with more than 85 exhibitor partners. More than 75 films from 10 different countries—representing a broad range of genres—have been or are scheduled to be released with Dolby Amos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
About Yash Raj Films Pvt. Ltd.
Yash Raj Films is a leading player in the Indian film industry and one of country’s premier independent Studio conglomerate. The Company’s core lies in the production and distribution of some of the industry’s highest grossing films. With offices also in New York, London, and Dubai, YRF handles the global distribution of its own films. The Company also has its own music and home entertainment labels, design cell and post-production facilities, internet, digital, merchandising, licensing, marketing and talent management divisions, as well as in-house units focused on the creation of television software, ad films, and music videos. YRF also has its own state-of-the-art fully integrated Studio, producing a slate of films annually, and thus making it an integral part of the entertainment business in India. It has also set up a youth films division, Y Films focused on making films on the youth and become the key platform for giving opportunities for new talent. The Studio also announced its foray into the International space, YRF Entertainment.
More information about the Company can be found at www.yashrajfilms.com. You may also connect with YRF on Facebook (www.facebook.com/yrf) Twitter (www.twitter.com/yrfmovies) and YouTube (www.youtube.com/yrf)
About Dhoom:3 – Dhoom:3, the next offering from Yash Raj Films from the most popular franchise in the Indian film industry, is already a much awaited media event of 2013. YRF anticipates the film to experience one of the largest theatrical releases worldwide ever seen by an Indian film. With a stellar star cast, the film aims to set a new benchmark amongst action films in Indian Cinema.
Once again the franchise will introduce a new modus operandi as it follows the path of police inspector Jai Dixit (Abhishek Bachchan) and his lovable sidekick, Ali (Uday Chopra), in their characteristic fight against crime. This time they come up against the charismatic and versatile, Aamir Khan, who will take up the mantle of the anti-hero and carry Dhoom:3 into hyper drive. The film also stars Katrina Kaif in a lead role.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information please visit dolby.com.