Chennai 28 II Innings hits a sixer with FB LIVE!
Going digital seems to be the way forward in terms of promoting new movies today. Chennai 28 II Innings is a classic example of how social media can create waves among consumers or in this case, fans! For the first time ever in South Indian Cinema, movie promotions have happened in partnership with social media giant Facebook! Chennai 600028 II Innings team created a record by having an exclusive Meet & Greet at Facebook HQ Hyderabad which went LIVE on Facebook! This has created a stir among Tamil film audiences, reaching 8 lakh people in one single window, 5k people LIVE streaming the entire session, 250K views and 6 K comments and growing as we speak.
The Facebook LIVE session of 55 minutes comprised of an engaging Q & A discussion between the movie’s cast and crew and 11 lucky winners of an online contest and other fans. This was followed by a cricket quiz, promos of the Chennai 28 II Innings songs and lots more fun. Yuvan Shankar Raja, who is usually a man of few words, surprised everyone with his enthusiasm and quick wit. The highly expected numbers House party and Nee kidaithayo song promos were released during the session as a surprise to the fans as well.
VJ Ramya hosted the session along with the crew with her usual vigor and camaraderie.
Just a few days before going LIVE on FB, Chennai 28 II Innings team came up with specialized DP framing feature on Facebook and which has already reflected on 85K profiles and still counting!
“Thanks to Trendloud, the digital media marketing associate for Chennai 28 II Innings, who made sure that these innovative promotional strategies have helped create more excitement and buzz around the movie. Such customized and personalized social media features have also gained the praise and attention of fans….” says Director Venkat Prabhu in great enthusiasm.
The crew included Venkat Prabhu the director of the movie, Premgi Amaran, Mirchi Shiva, Aravind Akash, Nithin sathya Vijay vasanth, Maheswari, Nagendran and Editor Praveen.