Debutant Director Sinish’s scoring level in terms of magical combinations in his film “Balloon” is soaring high. If it was Jai -Anjali the lead pair who had initiated the process of flying high, the latest association of two musical wizards Yuvan Shankar Raja and Anirudh in this film elevates the commercial status much higher.
“I believe in marketing the film as much as I believe in content. Today’s scenario demands high decible marketing. The best way to achieve this to bring out the best of combinations that keeps the interest level of the audience high.
When lyricist Arun Raja Kamaraja and myself were discussing on some novel idea for a song, the popular phrase of Oviya “Neenga shut up pannunga” came to the mind. We developed it and discussed with Yuvan Shankar Raja too. He was double ok for that , and suggested to bring Anirudh on board as a singer. With reluctance we conveyed it to Anirudh, to our surprise he was more than willing. The spirit of two young music directors working together in a great sense of comfort is a lesson to learn. Mutual goodwill and respect towards each other was all evident in the recording studio. This spilled over to the song and all the ears that heard the song confirmed the massive reach it could potentially attain. The promo of this song will be released on 29th August and iam sure this combination will “Shut up pannunga” those who say today’s young talents don’t compliment each other The single track of romantic number “mazhai megam neeyada” will be released on yuvan’s birthday which is on 31st” says Sinish with confidence .